Clueless became a sleeper hit and critical darling during the summer of 1995. Alicia Silverstone's performance was well received, and she was branded the spokeswoman for an emerging young generation. As a result, Alicia Silverstone signed a deal with Columbia-TriStar worth $10 million. As part of the package, she got a three-year first-look deal for her own production company, First Kiss Productions. Alicia Silverstone also won "Best Female Performance" and "Most Desirable Female" at the 1996 MTV Movie Awardsfor her performance in the film.